Overview
Care Types
Amenities
Fees
Team
Reviews & Ratings
Awards

If you are supporting a parent while trying to manage your own life, you may be feeling stretched, worried, and unsure who to trust. At AshwellCare, we understand that position because we have been there ourselves.

 

We are a family led care provider built on real experience, not just process. We know the guilt of not being there enough, the frustration of unclear information, and the pressure of making the right decisions for someone you love.

 

That is why we do things differently. Our care is designed not just around the person receiving support, but around you as well. We provide reassurance, clarity, and consistency, so you can step back from the constant worry and feel confident your loved one is safe, respected, and genuinely cared for. You will not find rushed visits or unfamiliar faces. We focus on building trusted relationships, with carers who take the time to understand routines, preferences, and what really matters day to day. As a family business, our values shape everything we do. We believe in being fair, open, and honest. We lead with compassion. We build trust through reliability. And we are ambitious about delivering care that truly improves quality of life, not just maintains it. Our commitment to our team is just as strong as our commitment to the people we support. We are proud to have been recognised for our workplace culture through the Sterling Awards, and to celebrate carers who have been awarded Home Carer of the Year in the West Midlands, as well as being finalists in the Worcestershire Care Awards. For families, this means you can trust that the people coming into your home are valued, supported, and genuinely motivated to provide exceptional care. We also understand that accepting care is a big emotional step, for both you and your parent. That is why we prioritise dignity, independence, and a sense of normality in every visit. Our approach has led to us being recognised as one of the Top 20 Home Care Providers in the West Midlands, but what matters most is the peace of mind we bring to families like yours. At AshwellCare, we are here to support your family, so you can focus on being a daughter or son again.



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Care Types

Care Type(s)
  • Day Care
  • Home Care
  • Respite Care
Specialisms/Services
  • Dementia
  • Older People (65+)
  • Physical Disabilities
  • Sensory Impairments
  • Younger Adults (Under 65)

Features & Amenities

What can we help with
  • Hospital discharge
  • Medication assistance
  • Risk assessments in the home
  • Call in service
  • Sit in service
  • Transport service
  • Companionship
  • Shopping service/errands
  • Personal care assessments
  • Escort on trips
  • Prescription collection
  • Trips and visits outside the home in the community
  • Personal care
  • Waking night care
  • High dependency care - two staff attending
Around the house
  • Cleaning service
  • Food preparation and serving
  • Laundry service
  • Planning and cooking meals

Fees

  • Weekly costs from: Please contact the provider directly for information on costs.
  • Hourly costs from: Please contact the provider directly for information on costs.
  • Visiting care: Please contact the provider directly for information on costs.

Our Team

Image of Debbie Ashwell, Manager at AshwellCare

Debbie Ashwell

Manager

What inspired me to open Ashwell Home Care Services ? Prior to my husband and I opening Ashwell Home Care Services I had been working as a Deputy Manager in a Residential Care Home. I realised that although the staff who worked there were competent and caring there were inconsistencies in the level of care and support given. My husband’s family had received care at home and the experience was not always good, this put pressure on us as a family as we weren’t involved or consulted by the agencies they used. We felt that there was a real gap in the market for a care agency who wanted to transform the way that care is delivered in the community. Also, where the person receiving the care was made to feel like the most special person in the world and where we involved their families so that we could work together to improve the quality of the lives of those receiving the care. With this as our goal Ashwell Home Care Services was started and our journey began. I started working in the Care sector over 20 years ago as a night care assistant and immediately knew that I had found my calling. My mother tells me that when I was a child, I wanted to be a doctor, not one who did injections or operations but one who helped people who weren’t feeling well and did what I could to make them better. It took me 2 children and a 17 year career working in the Travel Industry to realise my dream and now I spend every day making a difference to the people that we care for and support and I ABSOLUTELY LOVE WHAT WE DO! I am passionate about working with our clients and their families to improve their quality of life and to keep them living in their own homes for as long as they can. I also love being a voice for clients who haven’t got any family to rely on to make sure that they get the care they deserve. It gives me a great deal of pride to work alongside my husband and our daughter as well as our amazing team to offer a truly family focussed and driven experience and to make a real difference to the people we support.
Image of Sandy Wisby from AshwellCare

Sandy Wisby

My name is Sandy Wisby, I was born in Hastings - East Sussex and have a younger sister. I first started my journey in care at 15 years old visiting a local Nursing home and taking around tea after school and at weekends. I then when I left school was given a full-time job there and while there, went and did Auxiliary training at the Royal East Sussex Hospital. I have always worked in care for the last 45 years in various roles in a Hospice, I moved from East Sussex to Gloucestershire in 1989. To work as a Manager both on a residential farm with Adults with learning disabilities, and then in various Domiciliary care settings. Care is in my blood written right through me like a stick of rock. My Career Highlights - Enabling positive transitions for adults with learning difficulties to move successfully from long stay institutions, to living active and positive lives within the community, supporting them to obtain work or work experience and achieve their goals preferences and wishes, with the opportunity for the ability to move onto supported semi independent living, and eventually where appropriate complete independent living within the community. Enabling elderly and frail adults to be supported by carers delivering quality care, enabling and supporting them to be empowered to be at the centre of their person centred care, and to maintain their or increase their independence for as long as possible, so as to be able to remain in their own home for as long as they wish safely. Supporting and enabling End of Life Care to take place at home, and working alongside other professionals involved to achieve an individual’s and their family`s wishes, aspirations, preferences, choices and goals, for a positive end of life experience for all I have a partner who used to be a flat race jockey, and we now have Appaloosa horses, whom we show, breed and are both ridden and driven, they are sports horses who do well in, Dressage and show jumping, and we also have an amazing but very old short legged jack Russell. My Role at the moment is Care Quality Manager at AHCS I am quite new to the company joining in January 2024 and I love the family feel of the company, the the care that is embedded throughout the company for not just the client but the staff as well. It's a real team environment with a great sense of humour and laughter at its core.

Number of Care staff

  • 35

Languages Spoken

  • English, Polish , Ukrainian, Sinhala

Reviews & Ratings

CQC Rating View full report Whats this?

Overall

Good

  • SafeGood
  • Well-ledGood
  • CaringGood
  • ResponsiveGood
  • EffectiveGood
Last CQC report update August 06, 2021 • Listing updated May 28, 2026


Fetching Google Review

Google Reviews

I’ve never had to get care for a loved one before. I knew nothing. An initial experience with the sector made me acutely aware of the need for strict regulatory compliance. My search for a reliable provider started by checking the CQC website, where I came across Ashwell Care and saw how highly rated they are. Google reviews backed that up. What a breath of fresh air! It’s been a huge relief that they had staff capacity to take us on as new clients. I believe they don’t take on more customers than they can professionally handle. The owners, Phil & Deb, came round and spent ages getting to know us and our requirements. They are very supportive, flexible, and committed to top-quality care. It is not cheap, but you get what you pay for. The active caring has now started and my elderly parent is delighted. They only introduce carers to their customers in person, so you don’t have a stranger knocking on the door. Since moving to the area less than a year ago, I now try to share my honest opinions about local businesses in my reviews.

Andy Elms published on 2 September 2026

Ashwell Home care Services have given a high level of care to my Father. The daily staff were always pleasant and courteous, and any concerns for his health were consistently brought to my attention by the office. Good teamwork! I felt that Dad was in very safe hands. Staff in the office did well to accommodate the extra visits, which were required at fairly short notice. Dad was finally very poorly whilst I was away from home and the carer(fortunately, the medically trained man), gave excellent information and advice to me which resulted in the dreaded 999 call once again. Dad was admitted to hospital and has recently moved to a care home. Thank you for your help and kindness to Dad.

Carol Allen published on 14 December 2024

Ashwell has cared for my mum and dad over the last three years and although I'm now about to stop using their services it's only because my dad has passed away and my mum has moved into a care home. I've felt that they provided an excellent level of service and showed genuine concern for the welfare of my parents. Throughout the three years the carers always arrived when visits were scheduled and Ashwell were also flexible with last minute cancellations. I'm very grateful to Ashwell and its carers for the help they have given my parents and highly recommend their services.

Mark Gray published on 29 July 2024

Ashwells Home Care is the platinum standard service other care providers should aim for .They select and recruit staff very carefully as a first point. Then no member of staff visits my parents home unless they have been introduced to them and new staff always shadow another to learn about my father. They have robust documentation so that all carers know the individual care my Dad needs. They respond appropriately to changes in his condition and treat him at every interaction with respect ,dignity and compassion . My mother is his primary carer and Ashwells support her incredibly in this role and day to day. Ashwells provide respite care and shopping to my parents in addition to the personal care for my father . The management are present and hands on which means they have good working knowledge of the care needed and being provided . We are very grateful for their support over the last couple of years and they go above and beyond every day.

SH published on 19 December 2022

I’m very impressed by the way this company operates. The owners and staff prioritise personal wants and needs of clients and customer service is second to none. They will go out of their way and go the extra mile to make sure people receive the best care possible. Local and friendly company. Highly recommend.

Alex Bakothanasis published on 28 February 2026

Awards

Domiciliary Care Worker of the Year - Garry Lingham

Worcestershire Health & Social Care Awards 2024

Finalist - Healthcare Employer Award

Worcestershire Health & Social Care Awards 2024

Dementia Carer of the Year - Kim Henshaw

Worcestershire Health & Social Care Awards 2024

Top 20 Award

Top 20 Home Care provider in the West Midlands - Homecare.co.uk

Frequently Asked Questions

What type of care does AshwellCare offer?

AshwellCare offers , , , and care.


How can I contact the staff at AshwellCare?

You can contact the staff at AshwellCare by email or telephone. Our email address is Info@ashwellcare.co.uk and our contact number is (01684) 778750


What is this providers CQC rating?

AshwellCare has a Good CQC rating.